2011年12月2日星期五

The Melaleuca Review – Sink Or Swim

Melaleuca is a Network Marketing business that focuses in health and wellness products. This company has grown very quickly and is one of the leaders in the business right led lights now. Positioning themselves in the wellness sector has really helped them out, as this will be where the next trillion will be made. So what about Melaleuca as a business? Is it legitimate and can money be made? Absolutely! Melaleuca has a good line of products and they are a solid business. But like every Network Marketing company out there, they still have the same issues that all Network Marketing companies face. Some people make money, and alot of them don't. That's the name of the game.Unfortunately, Melaleuca has not been able to reduce the amount of reps who are not turning a profit. This has always been a problem in this industry which will not change unless people start getting some REAL marketing training.Like Melaleuca, most multi level marketing companies teach their distributors the oldest ways to market their business. Downlines are told to promote their opportunity and to sell their product. Armed with just a corporate website, which isn't effective at all, distributors are thrown to the wolves and Motorcycle Helmet asked to prospect. And that's the ugly truth! And you know what? Your sponsor isn't to blame, because they don't know any other way.People don't respond so well to advertising anymore. There is just so much of it both online and offline that people don't take notice. Plus, every single Network Marketer on the Internet is selling their business from the front end. Which means that there is no differentiation. So it is now more important than ever to stand out from the crowd.The key here is not to promote your business opportunity, but to brand you! This is also known as Attraction Marketing. People like to work with other people. People like to buy from people that they like and trust. They don't care about the business, they just want to follow a leader! A leader that will show them exactly how to succeed in the Network Marketing industry.So how does this work? Well the first step is to stop pushing your business opportunity up-front. The second step is to constantly educate yourself on the top internet marketing strategies in today's market. The third is to put out great content that will help people to achieve their goals and solve their problems. Don't hold anything back. Instead be extremely generous and really go out of your way to help people in need. This shows that you care and it exudes leadership qualities.You want to be always promoting good information that people find valuable. By helping other people with their struggles first, you will build a lot of trust with your prospects. Remember, that it's very important for people to trust you before you can get them to buy. Build a relationship, earn people's trust, and you can sell them anything with a price tag.

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